How Skin Changes Over Time

Real radiance is all about being comfortable in the skin you are in. The signs of ageing develop throughout our lifetime, resulting in skin that may be dull in appearance, dry and patchy with open pores. Older still, and you may experience sagging skin accompanied by fine lines, wrinkles and age blemishes.

An Ounce of Prevention is worth a Pound of Cure

Discover how best to manage the ageing process as you proceed through different stages of your life:


With surging hormones causing changes to moods and skin, an overproduction of oil is regarded as the main culprit for breakouts. This is an excellent time to adopt a stringent skincare regime that can be adapted through time.

Caring for teenage skin:
Proactiv+ is one system that does everything. Not only does it keep breakouts away, it makes your skin look amazing.

In the morning, use Proactiv+ Skin Smoothing Exfoliator. The mild cleansing action containing 2% Salicylic Acid works to break down dead skin cells, dirt and sebum, revealing fresh smooth skin. Next, target pores with Proactiv+ Pore Targeting Treatment.

The exclusive Smart Targetâ„¢ Technology works to aim blemish-fighting ingredients to the pore – with 2% salicylic acid as the main ingredient, the pore is swept clear of spot bacteria.

Complete your skincare routine with an application of Proactiv+ Complexion Perfecting Hydrator: with ingredients such as salicylic acid, vitamin E (Tocopherol) and botanical extracts, skin is left supple, hydrated, smooth and looking even-toned.

Aged 20 – 30

Unsurprisingly, this is the time when the first visible signs of ageing are revealed. As skin loses moisture, fine lines begin to appear. If you’re not already applying sunscreen, now is the ideal time to begin.

Caring for your skin in your 20s and 30s:

As career pressures rise and parenthood beckons, taking care of your skin should become a priority. Finding a good balance is key. When you’re constantly on the go, keep your skin hydrated with copious amounts of quality spring water balanced with a tailor-made skincare regime.

Aged 30 – 40

As we age, our skin does, too. This is the time when a once glowing complexion may start to fade. Wrinkles form as skin loses vital hydration and elasticity. The effects of constant exposure to the environment, sun and pollution become more evident as once radiant skin diminishes and age blemishes begin to appear.

If your skin has not been rigorously taken care of, it’s never too late to start. In the morning and evening cleanse, treat and apply Proactiv+ Complexion Perfecting Hydrator. The Proactiv+ lush new formulas are more hydrating and more nurturing, for skin that’s softer, smoother, more even toned and bright.

Caring for your skin in your 30s and 40s:

Now is a prime time to care for the skin around your eyes, which may be thinning and prone to lines. Invest in a good quality eye cream and wear sunglasses when necessary. To reveal glowing skin, regularly remove dead skin cells. We recommend you exfoliate while you cleanse with Proactiv+ Skin Smoothing Exfoliator.

Aged 40 – 50

With cell turnover slowing down, now is the time when ages blemishes, spider veins, wrinkles and dry irritated skin become more prevalent. In addition, it’s common for the skin to thicken post-menopause.

Add in declining levels of oestrogen and your skin becomes drier, losing firmness and tone. There may also be an onset of rosacea. With skin behaving so badly, this is an ideal time to adopt an effective skincare programme designed to treat the signs of ageing.

Caring for your skin in your 40s and 50s:

With declining moisture levels, your complexion is more likely to lose its youthful glow. At this time in your life skin loses elasticity and collagen leading to dull, sagging skin.

We recommend you adopt a nourishing skincare regime, adding in products like thirst-quenching serums, eye creams and hydrating masques. It’s also vital to keep your skin hydrated from the inside out by ensuring an adequate supply of good quality drinking water.

Aged 60+

With oil production very low, it’s now likely that your skin will be heavily lined. Don’t despair! If you have never practiced a regular skincare routine, this is the perfect time to concentrate on treating and protecting the texture of your skin. Learn how to disguise lines and shadows with foundation, concealer, blusher and bronzer.

Caring for your skin in your 60s and onwards:

As skin loses melanin and white blemishes begin to appear, there is no better time to protect the condition of your skin. Come hail, rain, snow or sunshine, slow down the ageing process by wearing a high factor sunscreen every single day.

No matter your age or skin type, it’s clear to see that a daily skincare regime is beneficial to all. By following the steps above, you’ll guarantee a glowing complexion at every stage of your life.

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